Linc Ideates > Narrates > Creates
With AI-Empowered Discovery to Inspire Delivery of digital products
What drives me is solving the 'innovation gap'—that space between big ideas and deliverable products. I create autonomous discovery environments where executives can explore possibilities without getting blocked by prioritizing delivery iteration over discovery innovation.
AI has made this approach uniquely powerful: one person can now conduct deep discovery and rapid prototyping that traditionally required entire teams. This addresses the perennial challenge of limited (if any) resources allocated to discovery work. I leverage this AI-assisted method—what we call Vibe Coding—to transform how we test assumptions, validate ideas, and create shared understanding.
This reduces months of traditional discovery to weeks (if discovery is done at all), aligns stakeholders around tangible prototypes, and ensures delivery teams have clear direction from day one.
My path to bridging this gap has taken me from Chief Design Officer to React developer, design systems expert, and low-code/no-code specialist—building expertise across the entire innovation-to-delivery spectrum. I deliberately moved from executive management to hands-on execution because I discovered that being a one-person innovation engine is more powerful than leading a large team constrained by delivery timelines.
This journey has taken years of dedicated work, and now AI has made it possible to realize this vision: helping companies move beyond delivery-focused thinking to embrace bold risk-taking and discover the full potential of creative, visionary ideas.
CDO, XD, UX/UI Design, Design Systems, Figma, Design Tokens, Component Libraries
React, TypeScript, Chakra UI, Tailwind, Claude AI, Token Studio, Frontend Development, API Integration, AWS
...of Northstar Prototype, Design System. Requirements Gathering, Roadmap Planning, Stakeholder Alignment, Backlog Management
Before AI agentic tools, organisations were forced to prioritise safe execution over bold experimentation. Discovery was a luxury—starved of resources, time, and attention. Teams played it safe, creativity took a backseat, and innovation became incremental at best.
Before AI Agents
With AI Agents
Safe execution. Less risk.
Less creativity.
Bold ideation. Dream big.
Discover what's possible.
Today, tools like Claude Code and Claude Cowork have changed everything. We can finally focus on ideation, dream boldly, and discover what's truly possible—without sacrificing delivery.
This is new territory. AI agents are reshaping the 5 P's—Purpose, Principles, Processes, People, Performance—and I'm here to help you work it out.
When AI changes who does the work, everything else follows.
Execute compressed discovery cycles to validate assumptions—powered by AI to achieve in days what traditionally takes cross-functional teams weeks.
Collaborate with product leadership to transform prototype concepts into production-ready specifications—building shared understanding across business, design, and engineering.
Ensure discovery insights translate into production reality by embedding with delivery teams—leveraging full-stack capabilities to maintain vision integrity from prototype through to shipped product.
Lean UX
Hybrid oriented
Design Thinking
Designer oriented
Agile
Developer oriented
Example: Create in Action
Using Claude Code to generate on-brand visual assets through iterative prompt refinement—each image generated in seconds.
AI Generated
Client Brand Style
On-Brand Result
Example: Narrate in Action
This portfolio's design system was built entirely through AI prompts—documenting colors, typography, spacing, and image guidelines in real-time as the site evolved.
Colors
Typography
Spacing
Components
Images
Icons
Animations
Australia's premier competitive socialising entertainment company with 8 brands and 80+ locations. Created a code based design system to drastically reduce delivery times for each brand.
Led design and development of a comprehensive medical centre web application, earning promotion from UI/UX/FED to Chief Design Officer through successful delivery.
Led UX design for clinical software suite serving general practices across Australia, focusing on workflow optimization and medical data management. Also designed and developed the PenCS website within Plasmic.app for business, design and developers to use.
Led creation of code-based design system addressing quality, speed, and innovation. Placed production-ready React components in Framer using ESModules with AWS pipeline. Created Figma plugins making React repo (Maca Web) the source of truth. Key achievement: inspired all developers to adopt Framer as the design system.
Led design system development for Adelaide University through Merkle, establishing design patterns and component libraries to improve digital experience consistency across university platforms.
Developed design system components and UX prototypes for Red Rooster's digital platforms, working through NCGroup to establish consistent interaction patterns across their restaurant ordering systems.
Some other not worthy Organizations I've worked for...
"Linc is a rare talent and I could not recommend him more highly. He is skilled in engaging widely across an organisation to test assumptions and create a shared understanding of priorities. Linc's key strength is his ability to understand and communicate bigger picture objectives whilst not being afraid to challenge the status quo to create a better product."
"Lincoln is a wonderful committed team member who goes above and beyond to help realise the vision of the company. He is a strong design-thinker, supports bold ideas and is a benefit to anyone looking to pioneer design-thinking in their organisation."
Let's chat over coffee
I'd love to connect with curious minds exploring how AI can transform innovation. Whether it's collaboration, ideas, or just a good conversation—I'm in.
Book a 30-minute intro call to discuss opportunities
Email: linc@lincolnmitchell.io
Mobile: +61 414 286 433
Locations: 🇦🇺 Sydney, Australia & 🇬🇧 London, UK
*Dual Nationality
Status: Open to full-time or contract opportunities